Catrin Ray Adrenaline Rush
Catrin Ray Bacardi
Catrin Ray Bacardi
Catrin Ray IQOS
Catrin Ray PMI
Catrin Ray Greenfield
Catrin Ray Tess
Catrin Ray Maitre
Catrin Ray MTS
Catrin Ray Megafon
Catrin Ray PHOSAGRO
Catrin Ray RUSAGRO
Catrin Ray Adrenaline Rush
Catrin Ray Bacardi
Catrin Ray Bacardi
Catrin Ray IQOS
Catrin Ray PMI
Catrin Ray Greenfield
Catrin Ray Tess
Catrin Ray Maitre
Catrin Ray MTS
Catrin Ray Megafon
Catrin Ray PHOSAGRO
Catrin Ray RUSAGRO
BRAND ARCHITECT • CREATIVE DIRECTOR
Brand Consulting
The strongest brands don’t perform. They express.
Through a process of strategic exploration I help founders, artists, and visionary projects discover the essence behind the big idea. One that feels authentic, emotionally resonant, and impossible to confuse with anyone else.
Finding clarity
Reveal the Essence
Behind the Brand
Branding
A brand is a bridge between vision and people.
I create authentic brand identities that express the essence of a project through a distinctive visual language—one that feels clear, memorable, and unmistakably true.
Shaping Identity

Turn your Essence
into Expression
Marketing
People are attracted by resonance, not persuasion. I create artistic campaigns, cinematic storytelling, immersive events, and experiences that transform brands into something people genuinely want to become part of.
Building Connection
Create Experiences
that Resonate